Company News, Packaging News

A Battle Royal over Blue

New ruling in Beiersdorf v. Unilever suit.

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By: TOM BRANNA

Editor

Blue, like beauty, is apparently in the eyes of the beholder. Beiersdorf AG won a ruling from Germany’s top court that gives it a second chance to defend a trademark for the blue color on its Nivea products in an ongoing fight with Unilever NV. The Federal Court of Justice last week ordered a new hearing in a suit by Unilever challenging the national trademark Beiersdorf owns for the color. The top judges sent the case back to the Munich-based Federal Patent Court. According to the latest r...

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